Travis Kelce has wasted no time getting his New Heights caps back in stock on his podcast's website - after girlfriend Taylor Swift wore one to Coachella this weekend.
Swift was spotted wearing the green hat at the California music festival alongside her Super Bowl-winning boyfriend but fans who flocked to the New Heights website to buy one for themselves were left disappointed as it was sold out.
That was, until Monday night.
The Kansas City Chiefs star shared via his podcast's Instagram page that the caps - available in the green that Swift wore as well as black - were back in stock.
They were also $8 more expensive than before, rising up from $28 to $36 before any postage fees kick in.
The New Heights cap Taylor Swift wore to Coachella is back in stock on Travis Kelce's website
The cap was sold out over the weekend but is $8 more expensive on the New Heights website
The black and green versions were back available on Monday - and fans all said the same thing
'New Heights hats are back in stock! Get yours today!' read the caption on Monday evening - but in the comments, the timing was not lost on fans.
'The panic to get these restocked after Taylor was seen wearing one must have been SO REAL,' one fan said.
Another simply wrote: 'Yall are smart as hell.'
A different follower said: 'After Coachella, every Swifty is going to buy up that green one!'
There were even some comments saying that the green ones had already sold out but as of Tuesday morning, the $36 hats are still available in both colors.
Travis is set to reveal all about his Coachella trip in the latest New Heights episode on Wednesday morning.
It promises to be a packed edition for their many fans, as they also reflect on hosting a live show in Cincinnati last Thursday night.
Kelce, 34, was crticized for downing a beer on stage at the end of the event, while he was being awarded his diploma by the University of Cincinnati.
It prompted a defensive tweet by older brother Jason on Saturday, saying: 'I know it looks like a graduation from the video, but this was actually at the end of a New Heights Live podcast that we put on to raise money for the University’s NIL.
'The university did this to poke fun at my brother and I for never really picking up our diplomas.'
For Swift, meanwhile, a big week lies ahead as her massively anticipated new album - The Tortured Poets Department - is released on Friday.
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